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Right now I think brand loyalty is more important than ever. Saltines are the type of product that a consumer will buy the store brand if they are trying to save money.

Best Buy

I was looking at the earlier version of this and was a little horrified. I was thinking a website is able to react, it is able  make recommendations, and one could even say it can create a sense of concern. Maybe, IDK. I was trying to find something on the Best Buy site that this employee could offer that it couldn't. Then I remembered my dad talking about how he hates making big purchases on the computer, and I knew had an audience. (There's at least a group of people out there who are still resisting making online purchases.) I then thought about the bright lights BB has, the music, and all the new technology. I get pretty excited when I'm in a store and know I'm going to make some kind of purchase.

So my solution became to create/remind/encourage the reader to pursue that feeling.

Don't ask me why there's a huge white space in the middle. This is why I want to write copy and not be an art director. I really don't like how this looks, auugghh I don't know if this is such a good idea.

For whatever reason this looked interesting to me. I think its that the size and nature of the typeface floating in space reads like a kid's voice.

Reese's Puffs

This is part of an ongoing idea I've had for close to a year now.  The idea is to make eating kids cereal an acceptable practice at work. It's just been a nut I can't crack, and I'm at the point where I've tried probably five different directions. It's fun though. Should I just let it go? Any feedback would be awesome. Thanks.

This is an extension of the Best Buy ads in my portfolio. The focus is to encourage customers to make their purchases in the store. If the customer is going to buy online, than what's to stop them from buying from Amazon, or overstock.com?

OK so I wasn't going to post this (for obvious reasons), but I felt like it was going to haunt me if I didn't. I wanted to set a precedent, good or bad I will post an ad everyday. So here are the first ads I did for my dailyadchallenge!

Whoops, forgot one! This is from Sunday. My wife and I were driving back from my parents and I saw a "SnoozInn" and decided it sounded like a fun company to do an ad for. I asked Amber to choose something for me to do an ad for, but I think she forgot.

oh and I couldn't find a SnooozInn logo, so I used econolodge.

I debated whether or not I wanted to make a blog or not. After doing the challenge for four days I decided that it would be lame not to, so here's what I have so far.