Best Buy

I was looking at the earlier version of this and was a little horrified. I was thinking a website is able to react, it is able  make recommendations, and one could even say it can create a sense of concern. Maybe, IDK. I was trying to find something on the Best Buy site that this employee could offer that it couldn't. Then I remembered my dad talking about how he hates making big purchases on the computer, and I knew had an audience. (There's at least a group of people out there who are still resisting making online purchases.) I then thought about the bright lights BB has, the music, and all the new technology. I get pretty excited when I'm in a store and know I'm going to make some kind of purchase.

So my solution became to create/remind/encourage the reader to pursue that feeling.