Hawaii airport AD

DK if people will be upset if they get to the site and find out it's for juice. Not only juice, but juice concentrate! The idea  is to have people share their experiences, advice, great deals and music and videos that are Hawaii related. Hopefully, this would reinforce the brand's identity in the user's mind. DK which exactly, but this seems like a great way for Hawaii's Own to link up with other major Hawaiian companies like Hawaiian Airlines for example. Links for discounts could be posted on facebook/hawaiisown? DK this is all pretty new to me, exciting though!