I really like the concept. Riddles and word puzzles are pretty rare these days and they give you an engaging way to use copy.
The first two lines seem redundant - if you'd never sell something, it's probably already yours to begin with. "what do you call something that costs less then six dollars that you'd never sell?". The other thing is that the "answer" isn't exactly what I expected. The "something that's yours and that you would never sell" lines make me think 'skin'. Similarly, does it cost 6$ to maintain my vasaline?
If you stick with including the end line, I'd rearrange it so that the "Attention for your skin" comes first because it's a more direct answer to the 'riddle'.
Also, there's no call to action. After figuring out the rhetorical answer to your question, what am I supposed to do?
I do think it's great you stayed away from a lot of the cliches like pictures of deserts or elephant hides or whatever. The copy may need a little more attention but I think it could shine.
I really like the concept. Riddles and word puzzles are pretty rare these days and they give you an engaging way to use copy.
ReplyDeleteThe first two lines seem redundant - if you'd never sell something, it's probably already yours to begin with. "what do you call something that costs less then six dollars that you'd never sell?". The other thing is that the "answer" isn't exactly what I expected. The "something that's yours and that you would never sell" lines make me think 'skin'. Similarly, does it cost 6$ to maintain my vasaline?
If you stick with including the end line, I'd rearrange it so that the "Attention for your skin" comes first because it's a more direct answer to the 'riddle'.
Also, there's no call to action. After figuring out the rhetorical answer to your question, what am I supposed to do?
I do think it's great you stayed away from a lot of the cliches like pictures of deserts or elephant hides or whatever. The copy may need a little more attention but I think it could shine.