My Daily Ad Challenge: February 2011

Sunday, February 13, 2011

Tim's Radio Spot

Radio Script

Title: The Proposition

Client: Tim's Chips

Writer: Jeff Hannig

Length: 30 Seconds

SFX: We hear distant office racket. A bag of chips being rifled through and one large chomp.

VO: Everyone wants their boss to like them and that's why it's usually a good sign when you tell a joke and they laugh. Usually.

Boss: (laughing) oh that's funny. I bet your a real star with the ladies. huh kid? How 'bout you come out with me and Rachel this Friday and tell us a few jokes over dinner, make us both laugh a little bit?

Employee:(scrambling) … well hmm…uh, I'd love to?, but I kind of have this thing I do on Friday's er everyday… with… chips, yeah Tim's chips, it's this weird thing I do with em'. I study every chip for like thirty seconds. (gaining steam) I get out my magnifying glass and I inspect every thick-cut-kettle-cooked slice and then based on whether or not they look like a silhouette of my mother I'll eat them. You know about Tim's? From the Wild Pacific Northwest?(alarming confidence) yeah it's Yukon country…Every chip is like three chips, does your wife like chips? I love em'- like I love your wife, I mean my mother. You love your wife right?

VO:(slow clapping) Bravo, the old- out awkward your old creepy boss proposing you to show his lady a good time routine. (laughing softly,sigh) Ohh I've been there buddy. All on Tim's Chips dime might I add. Nice work, you probably are a real star with the ladies huh kid?

Saturday, February 12, 2011

Husqvarna Chainsaw

I was really excited to do a chainsaw ad. I had a ton of ideas, but none of them made me want to rush out and buy one. I also realized that there aren't a lot of reasons to own one other than that they're really cool. This is when I realized that, like most cool stuff, it's the fact that you can do it that makes it so appealing. This is when I realized I was scared of using a chainsaw because they're dangerous. Unless someone shows you how to use one you'll probably not want one. The youtube idea was not part of the plan until I saw the video and was a little shocked that Husqvarna's name was all over them. The videos are pretty nerve-racking. Anyway, the concept is to get chainsaws in people's hands, so they feel the power, get over the fear, and say, "yeah I can chop my own wood and look pretty darn badass in the process."