I like this ad. In terms of formatting, I'd go with the first one, but I'd widen up the columns to the same width as the second one. If that gives you enough space, I'd also throw in the the bottom line after the logo on the second one so that people know where to go.
I think what makes this work better then some of your other copy-heavy ads is that this one has a little bit more of a narrative. It tells you how things will play out and explains the problem and why the boots are a solution.
The comparison at the end, where it explains what you're getting for 3$/check is really good too. That really helps sells it to me - it gives the feature list a much stronger context. It's not just a list of features, it's a list relating to everything else in the ad.
I like this ad. In terms of formatting, I'd go with the first one, but I'd widen up the columns to the same width as the second one. If that gives you enough space, I'd also throw in the the bottom line after the logo on the second one so that people know where to go.
ReplyDeleteI think what makes this work better then some of your other copy-heavy ads is that this one has a little bit more of a narrative. It tells you how things will play out and explains the problem and why the boots are a solution.
The comparison at the end, where it explains what you're getting for 3$/check is really good too. That really helps sells it to me - it gives the feature list a much stronger context. It's not just a list of features, it's a list relating to everything else in the ad.